We offer race management packages and professional race timing services that can be customized to suit your needs. Whether you need a team of “pros” to conceive, manage and fully produce a running, cycling or multisport event, or you simply want your event to be timed accurately and professionally, you can count on Southern Sports Group to get you in the game.

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At SSG, we believe the most important step in helping you reach your goals is to listen to your needs and understand your business. We invest many hours in getting to know your current place in the market, your target audience and demographics, your unique challenges, and what your business goals are. Let’s face it, there are plenty of marketing firms who can offer a plan, but no real strategy to execute that plan and deliver a solid return for your investment.

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We are experts in evaluating an existing sporting event and making necessary improvements that increase attendance, value, and exposure for our sponsors and event partners. Our experience in site selection, logistics and planning, event production, and promotion enhances the overall spectator, athlete and sponsor experience.

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With our highly efficient, organized production process, the Southern Sports Group Event Management Team sets the bar high when it comes to executing an event. From event conception to completion, we live by the principles of thoughtful planning, creative thinking, and exceptional attention to detail.

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Whether you are a professional athlete looking to market your talents and forge long-lasting sponsor relationships, or you represent a sporting event that needs a marketing “facelift,” we can develop a highly detailed plan that will set you apart from the rest.

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You need to reach your target audience through first-class sporting events, but we also know you may not have the staff, the time, or the expertise to manage your own on-site activations. These interactions are such a proven and cost-efficient way to directly reach your audience, so you really can’t afford not to include them in your sports marketing mix.

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Southern Sports Group provides our sponsors, partners, and represented athletes with the power of social media integration using a variety of online tools. When we produce an event, we maximize the exposure by cross-promoting, for example, our digital event guide on all social media platforms including Twitter, Facebook, Vimeo, LinkedIn, and the event’s dedicated website.

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Professional athletes, especially in individual sports, are faced with the unique challenge of having to balance a heavy training and performance schedule with a need to develop sponsorships to allow for focused training. It’s a bit of a cycle, isn’t it? You need the time to train effectively, which can lead to better performances and results, but how do you accomplish that when you need to spend time acquiring sponsors and generating income?

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SSG Services

Southern Sports Group offers a full menu of marketing and event management services that get our clients in the game. Here are just a few of the tools we employ to engage your brand and help you achieve your marketing goals through investment in our fully customized sports marketing packages.