BIRMINGHAM, Ala., December 27, 2012 – Birmingham-based sports marketing firm Southern Sports Group (SSG) announced today that it will partner with the Birmingham City Schools to produce the 2nd Annual Martin Luther King, Jr. Indoor Track Classic in Birmingham on January 21, 2013. 

SSG has been engaged to handle all on-site event logistics and management, sponsorship development, and marketing communications efforts for the one-day high school indoor track event. This year’s MLK Indoor Track Classic will feature more than 50 of Alabama and Mississippi’s top indoor track programs and more than 1,700 high school athletes in competition at the Birmingham Crossplex.

BCS High School Indoor Track Programs Will Benefit

“We’re very excited to be hosting this event for the second year in Birmingham. The MLK Indoor Track Classic is an excellent tool for us to fund and support the growing high school indoor track programs within our Birmingham City Schools. Holding this event on such a significant day in the history of our city allows our city schools to celebrate Martin Luther King, Jr. Day in a meaningful way,” said Dr. Larry Contri, Assistant Superintendent at the Birmingham Board of Education.

“We’re excited to be producing this event for the Birmingham City Schools. The Birmingham Crossplex really allows us to showcase the athleticism and excitement of this sport. We look forward to providing an exceptional and well-organized event for our high school athletes, coaches, fans, and event sponsors to enjoy at a truly world-class venue,” said Southern Sports Group President, Sandy Thompson.

All proceeds from the event will go directly to fund and benefit the high school indoor track programs of the Birmingham City Schools, including Huffman, Jackson-Olin, Ramsay, Parker, Woodlawn, Wenonah and Carver high schools. Tickets for the tournament may be purchased for $8 at the door on the day of the event. Event sponsors include Jack’s Family Restaurants and the Greater Birmingham Convention & Visitor’s Bureau.

About Southern Sports Group (SSG)

Southern Sports Group is a full-service firm offering sports marketing, athlete management, sponsorship opportunities, and event management and marketing services for a variety of clients. For more information on Southern Sports Group, its offerings, and partnership opportunities, contact Jennifer Wilson, VP Sales, at (205) 202-4121 or This email address is being protected from spambots. You need JavaScript enabled to view it.