BIRMINGHAM, Ala., November 7, 2012—Southern Sports Group (SSG), a sports marketing and event management firm, has launched a Race Timing and Event Services division that offers race directors access to Olympic-caliber timing via multiple MYLAPS systems, in addition to marketing, media, and sponsorship support options for endurance and running events. “What we’ve learned through our experiences working with race directors, is that there is a largely unfulfilled market for state-of-the-art race timing services for all types of endurance events, particularly in the Southeast,” said Southern Sports Group President, Sandy Thompson.

“When shaping our Race Timing and Event Services Division, we knew we wanted to offer best-in-class technology with our MYLAPS timing systems. What we’ve done is pair our timing services with marketing, sponsorship, and social media packages that can affordably increase participation, build an event’s following, and enhance the athlete and spectator experience,” added Southern Sports Group Project Manager, Kelli Eldridge.

Southern Sports Group has a variety of timing configurations and packages that utilize MYLAPS Bib Tag technology. Race and Event Directors will enjoy access to a 25ft start/finish arch, instant results available onsite via HDTV display, race announcer services, customized finisher medals and awards, and all of the logistical and organizational support needed by the event.

Marketing tools include digital event and athlete guides, “virtual” race bags, social media event promotion, website design, and sponsorship support.

Southern Sports Group is currently booking race dates for 2013 and beyond. For more information about Race Timing and Event Services, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call (205) 202-4121.

About Southern Sports Group Southern Sports Group is the creation of Sandy Thompson and Jennifer Wilson, former collegiate athletes who share a lifelong passion for sports and enjoyed successful careers in marketing and sales prior to forming the firm. The company offers sports marketing, athlete management, and event management and marketing services for a variety of clients. For more information on Southern Sports Group partnership opportunities, contact Jennifer Wilson, VP Sales, at (205) 807-5768 or This email address is being protected from spambots. You need JavaScript enabled to view it. .